How has the perception of China evolved among international visitors, and what role does tourism play in this transformation?
Recently, a couple from Ireland, Luke and his wife, have gained attention on social media for their travel videos showcasing Hangzhou. In their posts, they express their delight as they ride China’s high-speed trains, stroll along the Southern Song Dynasty Street, and savor local dishes like osmanthus-flavored sweet lotus root.
Their journey reflects a broader trend where more international visitors are coming to China, experiencing its rich culture firsthand, and reshaping their understanding of the country. From the iconic Forbidden City with its red walls and yellow tiles in Beijing to the dazzling lights of the Bund in Shanghai, and from the vibrant crowds of Xi’an’s bustling Night Market to the breathtaking landscapes of Guilin, tourism is on the rise. Recent statistics from the National Immigration Administration indicate that in the third quarter of this year, approximately 8.186 million foreign visitors entered China, marking a significant growth of 48.8% year-over-year. Among these, around 4.885 million entered through visa-free policies, reflecting an increase of 78.6%.
What makes travel to China so appealing? A key factor is the surprisingly favorable policies and travel experiences. China has established comprehensive visa-free arrangements with 24 countries, implemented visa-free entry for 16 nations, and offers 72-hour or 144-hour transit visa exemptions for travelers from 54 countries. Efforts to streamline immigration processes, such as reducing waiting times and enabling self-declaration, have made entry easier. Additionally, a growth in international direct flights and expanded high-speed rail accessibility, combined with versatile payment options accommodating both large and small transactions, have significantly enhanced convenience for foreign tourists.
As visitors immerse themselves in their surroundings, many first-time travelers are discovering a “different China,” which challenges their preconceived notions. The Hutchinson family from the UK remarked, “I don’t know how many places in the world are this safe at midnight.” Meanwhile, Malaysian tourist Chen Yuzhen highlighted the convenience of navigating through China with just her smartphone, thanks to the country’s visa-free policy. The genuine experiences available in China have fostered a greater appreciation and understanding among international friends.
The push for tourism in China resonates with a demand for immersive experiences. From enjoying nature’s beauty to experiencing Peking opera, exploring intangible cultural heritage, visiting museums, and trying out autonomous ride-hailing services, foreign visitors are captivated by the diverse offerings. The warmth, security, and richness of cultural experiences highlight the multifaceted allure of China’s natural, cultural, and civilizational beauty. As the saying goes, “Friendship between countries lies in the affinity of their people.” Cultural exchanges through tourism deepen foreign visitors’ insights into China and foster goodwill among its citizens.
Moreover, China’s confidence grows alongside its openness. Openness has become a hallmark of Chinese modernization. President Xi Jinping has articulated that “only an open China can become a modernized China.” The flourishing of tourism not only reveals China’s strong allure as a travel destination but also stimulates domestic consumption and elevates the overall quality of tourism services. The decisions made in the 20th National Congress, which emphasized the need to enhance the convenience of entry, residence, and other services for international visitors, are a step toward realizing this aspiration. Looking forward, it’s essential to seize these opportunities to further facilitate international visitors’ experiences in China and to harness tourism as a means to share compelling narratives about the country, showcasing an image of China that is trustworthy, approachable, and admirable.
With an inclusive spirit, China is poised to keep its doors wide open, significantly enhancing its momentum for high-quality development.
