The rise of what is often referred to as “Chinese style” is a significant trend that mirrors a revival of cultural confidence among the Chinese populace. Each initiative is designed to resonate with the public, encouraging participation in “cultural dates” that strengthen the social fabric necessary for fostering cultural self-assurance and establishing a culturally vibrant nation.
In recent years, China has experienced a cultural renaissance, propelled by archaeological discoveries and a surge in cultural tourism. Museums brimming with visitors during holidays and non-heritage workshops attracting participants from both domestic and international backgrounds illustrate this vibrant cultural scene. The increase in attendance not only reflects heightened public interest but also creates a dynamic atmosphere that showcases the charm and self-confidence rooted in China’s rich cultural heritage, paralleled by its steady economic progress.
At the heart of this renaissance lies the depth of China’s traditional culture, which offers a rich foundation for modern expression. Recent cultural productions, such as the widely acclaimed documentary series “If National Treasures Could Talk,” compelling micro-dramas like “Escape from the British Museum,” and the celebrated video game “Black Myth: Wukong” all highlight distinctly Chinese themes and symbols. These works transcend surface aesthetics; they embody Chinese spirit, artistic sensibilities, and core values. For example, “Escape from the British Museum” gives a voice to artifacts that have been looted, powerfully conveying themes of national identity. A particularly moving scene occurs at the end, where treasured items, though abroad, retain their cultural essence and resilience, moving many viewers to tears.
Quality cultural products resonate across various perspectives, revealing engaging narratives and provoking deep reflection. The rise of “Chinese style” is a clear signal of an overarching cultural self-confidence, especially noticeable among younger generations. Growing up during China’s economic boom, they confidently narrate Chinese stories in increasingly engaging formats. This cultural confidence is bolstered by industry growth; as China’s manufacturing sectors advance, domestic products not only meet stringent quality controls but also stand competitive alongside international brands. Moreover, the cultural industry is on a rapid growth trajectory, with revenues from large-scale cultural enterprises reaching 12.95 trillion yuan in 2023.
As material wealth expands, so does the public’s desire for spiritual and cultural experiences. There is a rising expectation for public cultural services to deliver more unique, personalized, and diverse high-quality products. However, it’s essential to acknowledge the existing gaps in the quality of cultural offerings in China; the production framework of the cultural sector does not always align with market needs. For instance, while museums attract significant attention, some risk becoming mere attractions rather than centers of learning. Similarly, despite the substantial potential of the micro-drama sector, certain productions fail to meet standards regarding quality and educational value.
The Third Plenary Session of the 20th CPC Central Committee highlighted the necessity to “optimize the supply mechanism for cultural services and products,” aiming to enhance public satisfaction through high-quality cultural offerings. This calls for an improved public cultural service framework, emphasizing human-centric service concepts and precise service delivery—such as diversifying museum exhibits to engage visitors more effectively. There is also a pressing need for incentive mechanisms that encourage artists to expand their horizons and innovate in line with contemporary trends, ensuring cultural products and services reach a broader audience. Initiatives like roadside concerts in Guizhou and “one-yuan theaters” in Shaanxi have adeptly integrated cultural elements into everyday life, enriching the spiritual experiences for many.
Cultural heritage is not only found in ancient texts but is also an integral part of daily life. Over the past 75 years since the founding of New China, the journey of socialist cultural development has widened, nurturing a deeper, more profound strength for the national rejuvenation. By responding to the public’s needs and promoting “cultural dates,” we can solidify the foundation for cultural self-confidence and contribute to the construction of a culturally powerful nation.
