In the charming village of Yucun, located in Tianhuangping Town, Anji County, Huzhou City, Zhejiang Province, visitors are currently soaking in the serene countryside atmosphere during the National Day holiday. The landscape is a vision of tranquility, featuring lush bamboo groves, gently flowing streams, and neatly maintained country roads. Both locals and tourists find themselves captivated by the picturesque rural surroundings, indulging in authentic farm cuisine and enjoying leisurely moments.
Interestingly, this locale holds historical significance as it was here, nearly two decades ago, that the groundbreaking concept of “Lucid waters and lush mountains are invaluable assets” was established. This philosophy has guided Anji’s development, leading to an enhanced environment and stunning scenery that have fueled industrial growth and a flourishing cultural tourism sector.
Tourists can dive deep into the local tea culture by taking part in activities at a white tea-themed tea garden, where they can sip aromatic tea and learn about its rich history. Additionally, they can engage in traditional bamboo weaving through hands-on sessions that celebrate the region’s intangible cultural heritage. A stroll down a street reflecting She ethnic culture allows guests to enjoy She folk songs, lively wooden dances, and even try their hand at crafting local delicacies. Anji’s development path clearly demonstrates that economic growth and ecological preservation can harmoniously coexist, seamlessly blending culture and tourism.
The foundation of “cultural and tourism integration” lies in offering diverse travel experiences while richly showcasing cultural nuances. As President Xi Jinping has articulated, the cultural and tourism sectors are deeply interrelated. The focus should be on promoting culture through travel and vice versa, enhancing the synergy between the two to allow people to appreciate the beauty of nature while immersing themselves in cultural richness.
China’s tourism sector is currently experiencing rapid growth, establishing itself as the world’s largest domestic tourism market. Tailoring effective strategies for enhancing the deep integration of culture and tourism according to the unique characteristics of different regions is crucial for building a robust tourism nation and advancing high-quality sector development.
During this year’s National Day holiday, tourism across China has witnessed a remarkable increase. Statistics reveal that since September 29, the start of the holiday travel period, over 105 million passengers have traveled by rail. From historical cities to emerging tourist destinations, various regions are showcasing a wide array of cultural and tourism offerings, each tailored with distinctive activities aimed at attracting and retaining visitors.
Beijing’s Xicheng District has introduced a night tour guide that highlights iconic landmarks like Shichahai and Beihai Park, capturing the unique fusion of courtyard culture and lively commercial life. Meanwhile, in Xinjiang, the streets of Kashgar Ancient City come alive with ethnic charm, warmly inviting visitors to enjoy traditional festive dances. In Guizhou, the Xijiang Qianhu Miao Village dazzles with vibrant ecological performances, Miao-style fashion photography, silver accessories, and batik arts, all revitalizing the local tourism landscape.
As interest in slow travel and in-depth regional exploration grows, tourists are increasingly seeking more than just superficial encounters with sights. They desire connections with history, immersions in cultural depth, and insights into the everyday lives of various communities.
Developing the tourism industry is a pivotal focus for enhancing the social and cultural quality of life in China. By accelerating the construction of a robust tourism nation and promoting the integration of culture and tourism through high-quality offerings, we enable individuals to deepen their sense of happiness and satisfaction. This initiative aligns with the collective aspiration for a better life and broadens the developmental horizons of China’s cultural tourism industry, ensuring that tourism services meet the pursuit of a beautiful existence.